Since its inception in 2010, the India Art Festival (IAF), a contemporary art fair has been the platform to exhibit art and ideas, showcasing the artworks of nearly 3000 artists from India and many other countries. IAF, the only contemporary art fair in India hosting annual editions at Mumbai, New Delhi and Bengaluru, positions itself today as a successful art fair with focus on both – art galleries and independent artists. The uninterrupted journey of 17 editions in the last ten years entered into a short sojourn this year during corona virus outbreak. The covid-19 pandemic made us alter ways to continue with our contemporary life and compelled us to shift from the ‘conventional’ presentation of ‘visual art’ to digital platforms.
Today, most of us in the self-quarantined state of mind, willingly or unwillingly use electronic devices, looking for ways to connect, to support each other, and share. The virtual India Art Festival, a specially designed online art fair is an effort to engage ‘visual art audiences’ with the artists who are trying to recover from past anxieties and future worries! Virtual India art festival is our commitment as the cultural organizer to answer urgencies surrounding the lives of thousands of artists in India.
The visitors – art enthusiasts, art buyers, and art connoisseurs – to the virtual India Art Festival will enjoy this stimulating fusion of contemporary art with the virtual reality, creating an incredible experience of immersive booths in the art fair! The hundreds of artworks exhibited through 40 stalls include inspiring original artworks, paintings, drawings, sculptures, installations and more. The visitors can chose the artwork they like and can buy it online on the virtual India Art Festival.
There have been many virtual art fairs taking across the world but with a complex navigation system that required hundreds of mouse clicks or mobile screen swipes to go through entire virtual art fair online. Further, the time consuming registration process which involves visitor privacy issues has been widely debated.
Considering that the art buyer, architects, interior designers and art collectors who buy art or even artists, art writers and art enthusiasts are a part of busy community, we at India Art Festival, have designed very simple but elegant and engaging virtual art festival system of 2D rooms, 3D virtual galleries with 360-degree view of stalls for every exhibiting artists and art galleries. The visitor is provided simple options to view artworks with zoom in facility without a single click of mouse!! The visitors can literally visit 40 stalls, 25 art galleries, and 500 artworks of 200 artists with zoom-in facility in just 45 clicks to enjoy 2D & 3D virtual stalls viewing!! There is a facility in every booth where in visitor can call or send text message to participating artists and art galleries and even can pick up digital copy of their catalogues from every stall
Every year IAF hosts over 700+ artists and 50 art galleries from across India and other countries, showcasing 6000 works of art at New Delhi, Mumbai and Bengaluru. Now all this is simulated together in the digital platform ‘Virtual India Art Festival’. This is the new way of art viewing and buying invented during the pandemic to engage with the visual art audiences!
In this edition of virtual India Art Festival total 44 stalls, 20 art galleries and 200 artists are exhibiting total 700 artworks
The participating art galleries in Virtual Art fair includes – Aakriti Art Gallery & Gallery Nataraj, from Kolkata, Art Nouveau, Galerie Splash & Uchaan from Gurgaon, , ArtDesh Foundation, Greyscale, Rhythm Art, Studio3 Art Gallery and The Bombay Art Society – all from Mumbai, Easel Stories, Noida, Eminent Art Gallery, Gallery Endless Thoughts, Sudha Art Gallery, Thakalis Art Gallery and The Lexicon art Gallery – all from New Delhi along with Galerie Sara Arakkal, Gnani Arts, Singapore, Kala Bhawan from Tripura and Studio Vriksha Chhaya from Varanas.
Almost all master artists art displayed with mid-carrier, young and senior artists.
Virtual India Art Festival can be visited from 18 to 27 Dec 2020 at www.indiaartfest.in